Marketing segmentaion for the hummer suv

The fume Table of Contents Introduction Market class AIM General and Segmentation Issues Decision and Opinion This deterrent example present the current military machine position of the Hummer jeep originally designed for the military and the sore civilian vehicle H2 Hummer. Trying to find some marketing strategies to serve up the new weed H2 to raise its sales and front the controversy in the market from so many polar SUVs companies. approximately recommendations are given by the end of the study. Hummer is a jeep-type vehicle, designed with specificationific characteristics to meet the needs of the US military. The spec of the hummer H1 does not exist in any of the commercialize SUVs. the hummer is produced by the AM General which its predecessor companies make been leaders in the design and manufacture of light and forte duty trucks, since the company entered the civilian market AM talent all the marketing and distribution responsibilities to the GM. T he company has been bought and sold and renamed many times over the history. The hummer history return to 1979 when AM general entered in a competition to design a high-mobility multipurpose wheeled vehicle meets the standards of the us army.

The hummer has a unique design features, independent suspension for all quartet wheels, designed by a way with a hale distributed weight to keep the center of gravity low to celebrate the truck from tipping over, be able to climb 60 undecomposed stop grade without bogging down as well as brood a 40 degree side slant with stability while carrying 2-ton payload. The pro duction of the hummer began in 1983 and sinc! e thus the AM general has sold 110,000 hummer. So the development of the hummer was a collaboration between one type of customer the military and the AM General. The AM General entered the Civilian vehicle... If you requirement to protrude a full essay, order it on our website: BestEssayCheap.com

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