Red Bull Analysis

1. Primary Target Market According to the textbook, there be quartette general bases of incisionation can be used to fragment U.S. consumer markets. They ar geographic division, demographic air division, psychographic segmentation and behaviral segmentation.1 When it refers to the geographic segmentation, it is manifest on where prospective customers live and work. crimson Bull competency drinks are a little pricy, its main customers exit be in high up income countries like USA, New Zealand, south Africa, easterly and Weatern Europe.2 When it comes to demographic segmentation,it is based on some betoken tangible (gender, race), measurable (age, income), or other classification allot (birth era, occupation) of prrospective customers. The exit Bull tastes better for males. In addition, youthfulness concourse are more possible to need pushing drinks in that they head for the hills sports and work hard. in that locationfore, the primary maneuver market are tee naged, urban males 16 to 29 years old.3 Besides geographic segmentation and demographic segmentation, we should also consider the behavioral segmentation when we fork up to figure out the primary get market. Behavioral segmentation is based on some discernible actions or attitudes by prospective customers. The main ingredient of Red Bull is caffein that can help people turn back energetic.

So modern adults who need replenish energy such as athletes, ravers, nighttime clubbers, daredevils, shift workers, excutives, long-distance drivers and the hip-hop crowd.4 To gear up all into a nutshell, the primary target market will be the young urban males who ne! ed replenish energy in high income countries. According to the textbook, there are volt criteria that can be used to select the target market. They are market size, evaluate growth, competitive position, cost of reaching the target market and compatibility with the brasss objectives and resources. 1 The size of target market that I have chosen is big enough. There are millions of young people who need drink engergy drinks...If you motive to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay